Big deal specializes in alternative rock and pop. The label focus has been on exemplary songwriting. Big deal has been featured in a Billboard magazine cover story on the rebirth of the underground pop scene in America.

The label and its artist have been featured in almost every major music publication, including People, Billboard, Rolling Stone, Details, Pulse, Request, Option, Raygun, B-Side, Creem, Flipside and Alternative Press.

In a short period of time Big Deal has become one of the most critically acclaimed labels in the country. The catalog consist of over 50 releases and includes titles by internationally respected artists such as Shonen Knife, Wondermints, Gladhands, Love Nut and BMX Bandits.